SEO – Search Engine Optimization

Search Engine Optimization
(SEO) is the process of
facilitating the discovery of
a web site or an entire site
via search engines.



SEO considers the following:

  • How search engines work
  • What people search for
  • The actual search terms typed into search engines
  • Which search engines are preferred by their targeted audience

The process may involve editing a web site’s content and HTML and associated coding to both increase its relevance to specific keywords.

Why is SEO important?

Put simply, it is useless to have a website that no one knows about or that no one can find on a search engine. If you are not receiving adequate traffic to your site then it is more than likely that a large multitude of potential customers might not even know you even exist.

When performed correctly, SEO can help your web site reach higher rankings across various search engines, increasing the amount of traffic you will receive and making your content more relevant and attractive.

Can potential customers locate your current web site easily?

Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.
Keep in mind that SEO has nothing to do with the design or feel of a site but rather with how search engines perceive it. A good layout and design is a must in this day and age, but unfortunately those alone are not enough.

Search engines are one of the best ways to promote your online presence. Imagine typing a word into Google, hitting ‘Enter’ and finding a listing to your web site. Such means of promotion can dramatically increase your online reach, SEO is the means to facilitate this.

Random Testimonial

  • ~ FathomLED Corp.

    FathomLED Corp." In a fast-paced, technology-driven business world, it is very rare that you find yourself sitting down to reflect on the wonderful job someone has done for you. But working with Joel Li, has proven to be an experience that requires us to do just that. We found ourselves having a difficult time getting our visions and being able to communicate with our former web development company. It became truly time consuming not to mention frustrating. We were then referred to Joel and he immediately agreed to take on the task of developing our site from abroad. The very night we contacted him, he was online with pen in hand noting exactly what we were looking for. The most amazing part about it was that it only had to be explained once and he was immediately on the same page. He had completed the task in two days where the other company was sending us nonsense for two months not to mention sending us to a slew of other companies for different aspects of the project. This was not the case with Joel as he was an all in one solution. He designed a flash page for us that captured the very essence of everything we wanted to portray for a media campaign. But he did not stop there. From abroad he was able to assemble a team of engineers to collect data on specific factories and products. What would have taken us months and thousands of dollars to accomplish, Joel stepped right up and offered the services of his company and got the job done. Professionally, courteously and with such in depth detail that it was simply amazing. Joel has proved himself time and time again offering a complete solution, while always making himself accessible to his clients, and he will continue to be a part of FathomLED as long as he allows us the privilege of doing business with him. His professionalism, communication skills, desire to go above and beyond, attention to detail, developmental input, experience as well as his understanding and listening to his clients details have truly helped us in ways we cannot begin to express our appreciation for. It is therefore, without hesitation that as CEO of FathomLED, I recommend Joel Li for your project needs whether in web hosting, social media, web design, domain registration, e-commerce or graphics. He definitely is a cut above the"

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